ECHO hosted their annual POWER-ON-ATHON event on September 19th at their headquarters in Lake Zurich, IL. They invited a number of industry and media partners as they announced new products for 2025. This event included a factory tour, product release, and tool test.
Factory Tour
During the factory tour, Ryan Ladley, VP of Operations at ECHO, spoke about a few major focuses for their manufacturing of high end tools. They were safety, vertical integration, continuous improvement, and listening to feedback from their employees and customers. Let me break that down a little further.
Safety:
As ECHO has updated their manufacturing facility, they have made various changes to the assembly line. One of the biggest focuses for them has been the safety and health of their employees. They spend a significant amount of money to ensure that the team has an ideal quality of life and enjoys their work. Some of the improvements to the work line seem simple, but have prevented overuse or work related injuries for employees.
Vertical Integration:
This was a topic that Ryan brought up numerous times throughout the tour. COVID was a challenge for every vendor/supplier. ECHO felt the impact of material and part delays just like every other company. Their response was to bring more processes in house and improve the efficiency of their operations. In essence, they wanted to control their own destiny. This required keen attention to detail. ECHO brought an automation team, molding team, and maintenance team in house. All of this investment allows them to move towards a more self-sufficient supply chain.
Continuous Improvement:
The focus on improving their manufacturing operation was displayed in their quest for quality. For example, ECHO has invested heavily in automation. This investment allowed for improvements in the overall quality of their offering, reduced their scrap rate, and used new, innovative manufacturing methods. They even go as far as regrinding their scrap so that they can reuse the plastic. Today, ECHO has effectively eliminated all manufacturing waste.
Listening to feedback:
ECHO has implemented a few notable ways to gather high quality feedback. Externally, ECHO has implemented their User Advisory Group (UAG). The UAG members are end users (landscapers, carpenters, etc) that they rely on for feedback on their products and suggestions for future development. Internally, they host annual Kaizen events. During these sessions, they invite employees from various levels in the company to collaborate and determine what they can do to improve.
The tour ended with a walk through their warehouse. It was incredible how much product they keep on demand in order to stay ahead of demand.
Product Release
After the tour, the main attraction…the ECHO POWER-ON-ATHON product announcement. For 2025, a total of 10 new products were launched. This includes:
Tool Test/First Impressions
Next up, we were able to test out the new products. Here are our first impressions!
Blowers:
ECHO continues to deliver on high quality blowers for the homeowner and professional alike. The 2610, 5900T, and 7700T are all part of the X Series. The DPB-2500LE is a limited edition blower in which ECHO partnered with Susan G. Komen. All of these blowers put out an impressive amount of power. ECHO’s 56V batteries produce an impressive run time in all of these continuing on the likes of the 5800T.
Rapid Field Charger:
The 6-port Field Charger was designed for commercial landscapers. This comes with awesome features like their trailer/wall mount. With electric tools becoming more prevalent on job sites, this charger allows you to charge 6 batteries at once, ensuring you’re ready for the next job.
String Trimmers:
ECHO’s Speed-Feed trimmer heads make reloading trimmer line a breeze. The DSRM-225 combines this technology with a light, durable carbon fiber shaft and battery power. This makes it a great option for homeowners looking for a low maintenance trimmer. The SRM-2120 utilizes gas and the Rapid-Loader head. And with an incredible price point of $199.99, this trimmer is an unbeatable value.
Hedge Trimmer:
Another addition to the X Series line is the DSHC-2600, however this time with a battery. ECHO designed this to incorporate a 7-degree angle which allows the operator to use the trimmer with added comfort. The blades are also designed to improve cutting efficiency, and the battery allows for quiet operation of a typically noisy tool.
Handheld Pruning Saw:
The DHS-3006 has a 6” bar and cuts through branches with ease. This new tool is one of the lightest, most powerful pruning saws on the market and is a great addition to anyone’s chainsaw collection.
Gas Mower:
Considering battery powered mowers consume a lot of juice, a gas powered saw was a nice return to conventional mowers. The LM-2119SP easily adapts to walking speed meaning you no longer need to fight the controls to find your Goldilocks setting. And the dual-blade design means you get a professional cut.
Recap
All of these great releases continue to improve on ECHO’s established reputation for quality in outdoor power tools. The ECHO POWER-ON-ATHON event was a great success! We look forward to getting our hands on these tools and seeing the ECHO line continue to grow. Check out the ECHO Press Release from the event for more info!